Showing posts with label The Age. Show all posts
Showing posts with label The Age. Show all posts

Wednesday, 12 December 2012

Get Your Pre Game On

Beeep Beeep Beeep Beeep Beeep

Someone's hit the moral panic alarm again! Forget the Mayan calendar doomsday, if you believe these latest boffins the end of the world is already nigh. This time the rotation of panic has gone back to alcohol – just in time to ruin your festive season!

People drink too much, alcohol causes violence, yada yada. Please tell us something new. This is not news, it's not a study, it's something everybody already knows, and has known for centuries. This time they've tried to angle the tired old story on what they're calling a new culture in drinking - Pre Loading. One of the classic hallmarks of a moral panic – bring up something that has been going on forever, and claim it as something new to scare the gullible masses.


Pre loading a NEW culture?? In what world? Also known as Pre Gaming, Pre Drinks, PDs, Travellers or even Prinks, it's been around for years. Ever since an 18 year old with no cash got the night started at his mate's place with a bottle of Highland Queen for $20 rather than pay $9 a shot, pre gaming has been a staple of a night out.

Pregaming
Getting drunk or generally intoxicated before a party or social event regardless if there will be alcohol or other substances available at said event.
Dooder 1: Hay bro why you drinkin that nasty ass Icehouse?
Dooder 2: Just pregaming brah


So why has this study come out now? And why is the target Pre Gaming? Maybe the Professor who authored the study is just pissed because too many of his students are showing up to his classes trashed...

Drinking prior to an event, usually a party, but often a college course or lecture
In order to avoid the boredom of Prof Nemitz’s lecture again, we pregamed FME


Reading on in the article, it's evident that Pre Loading has nothing do to with anything. This study is just another run of the mill 'alcohol is bad' and 'let us control every aspect of your life while taxing you for it' moral panic inducing exposé by the permanently outraged. These types of studies achieve nothing and help no one. Their recycled recommendations are so uninspired that its doubtful that even the authors believe them:

Increasing the price of alcohol sold in liquor stores by introducing a levy on packaged drinks would curb the problem

Put up the price of alcohol – please, that's been done before to no avail. Overpriced pre-mixed drink anyone? Australia already pays more for drinks than anywhere else.

The study also recommended restricting trading hours across all venues

Great idea. Maybe they should get some consultants in from the 1920s to see how they dealt with the 6 o'clock swill?

It seems the whole agenda of these Professors and their studies is to get their name in the news and further what I can only assume is their goal of a Totalitarian Nanny State. What's next? Why don't they recommend banning alcohol altogether? And while they're at it, ban coffee, sugar, Maccas, driving to work, watching TV and anything else they don't agree with. Would that make them happy? Because no one else would be!

''We spent a lot of time trying to think of other ways to deal with pre-drinking and simply couldn't,'' Associate Professor Miller said.

You and your meddling study bores aren't invited to my pre game party either, Professor.

As always, it's up to the readers' comments to add some common sense...




Monday, 18 June 2012

The Age of Blatant Advertising

Someone at The Age must have lost a bet to their mate at Colliers.

If you though that Gen Y City Office fluff piece they dished up a few days back in The Age was advertising masquerading as a pointless article, then this one will knock your socks off. Now they are trying to claim that Gen Y are making Richmond THE place to work, and somehow pass it off as news. 
 
Gravitational pull of Richmond a generational thing

http://www.theage.com.au/business/property/gravitational-pull-of-richmond-a-generational-thing-20120617-20i31.html

In a time that the housing market is going down, and one walk down Bridge Road will show that half the shops are closing down, this piece of advertising is somehow trying to report on a real estate boom, and that Richmond is SUDDENLY NOW a THE place to work. And they are somehow trying to claim that Gen Y has something to do with it? I wonder if its any coincidence that the 'expert' in this article works for a real estate firm based in East Melbourne, which its pretty safe to assume would have Richmond as a sales territory.

It seems these days all you need to do is mention Gen Y, Facebook or texting, and suddenly you've got a newsworthy article! First Gen Y made companies have funky city offices with Fun Spaces, and now it seems they are making companies move to Richmond!

This article about nothing dishes out all the greatest hits cliches from the Real Estate sales handbook, including these pearls:

"undoubtedly the most popular metropolitan office precinct in the current market"

"Existing Richmond tenants were highly unlikely to move out of the suburb"

It then goes on to bang on about 'vacancy rates', 'rental growth' and 'net absorption'

All that's missing is the silver BMW and cheesy smiles and you could have wondered into a real-estate agent after reading this article.

Even this article's apparent 'facts' are wrong. One of the companies they claim has just moved into Richmond has been there for over three years. And not to mention that Richmond has had plenty of offices for years, since back when Gen Y's only trips to Richmond were school excursions to the MCG.


Richmond has been home the the textiles and clothing industry and their offices for over 100 years. Nothing to do with Gen Y, it was because they could use the Yarra for all their chemical waste (the good old days).

And after listing some other companies in Richmond, and their office address, the article just ends!! They didn't even try to wrap it up!